Patient Profiling

Optimization of healthcare services with personalized care management interventions

Goal

Strategic Advantage –> Better/Personalized Treatments –> Customer Satisfaction –> Increased Revenue and ROI

Challenges

Patient Evaluation

Cost reduction
Quality of services improvement

Opportunities

Analyze available data, such as:
   Medical services consumer profile
   Geolocation
   Connection with physicians
   Satisfaction from the provided services
  Needs & Preferences
  Optimization of catchment area
   Potentially suboptimal spatial health accessibility of patients.
   Maximization of patient value
   Identify the economic impact of patient navigation in the Healthcare unit to increase revenue per patient through efficient cross, deep & up selling activities.
   Patient Understanding
   Development of innovative products & services based on patient understanding.  Using VOC surveys as a tool to reveal customer’s feedback and improve decision making that contribute to a positive return on investment.
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